Księgarnia

EUROPEAN UNION ECONOMICS AND POLICIES

EL-AGRAA A., wydawnictwo: FT/PH, 2004, wydanie VII

cena netto: ~~260.00~~ Twoja cena 247,00 zł + 5% vat - dodaj do koszyka

The European Union is designed for readers from all disciplines studying the EU, its economics and policies, and the effects of economic integration. Its wealth of information, detail and analysis will ensure that it is read by students,... >>>

ECONOMICS FOR BUSINESS

MCALEESE D., wydawnictwo: FT/PH, 2001, wydanie II

cena netto: ~~230.00~~ Twoja cena 218,50 zł + 5% vat - dodaj do koszyka

The selective, thematic, policy oriented approach of Economics for Business, combined with its strong emphasis on market structures, monetary policy and interest rates, business fluctuations and globalisation, makes it especially suitable for MBA... >>>

BRAND MANAGEMENT

RIEZEBOS R., wydawnictwo: FT/PH, 2003, wydanie I

cena netto: ~~230.00~~ Twoja cena 218,50 zł + 5% vat - dodaj do koszyka

Brand Management A Theoretical and Practical Approach Brief Description Since the 1980s, brands and the management of brands have attracted an enormous amount of interest. Companies became acutely aware of how their brand image could mean... >>>

EFFECTIVE ORGANISATIONAL COMMUNICATION

BLUNDEL R., wydawnictwo: FT/PH, 2004, wydanie II

cena netto: ~~175.00~~ Twoja cena 166,25 zł + 5% vat - dodaj do koszyka

This book is suitable students studying Business Communication modules, within both undergraduate and postgraduate Business degrees, but also as a general resource for all students aiming to improve their ability to communicate within a business... >>>

MASTERING FOREIGN EXCHANGE AND CURRENCY OPTIONS

TAYLOR F., wydawnictwo: FT/PH, 2003, wydanie II

cena netto: ~~400.00~~ Twoja cena 380,00 zł + 5% vat - dodaj do koszyka

The floating exchange rate enviroment has created a need for banks and their corporate customers to arrange their currency exposure on an active and commercial basis. This book addresses current practice and future issues and is... >>>

TRADING COMMODITIES AND FINANCIAL FUTURES

KLEINMAN G., wydawnictwo: FT/PH, 2005, wydanie III

cena netto: ~~175.00~~ Twoja cena 166,25 zł + 5% vat - dodaj do koszyka

Accelerating growth throughout China and India is driving a massive increase in demand. We are on the verge of a new and sustained boom in the commodities market.Now is the time to master the art of trading commodity futures and options. In... >>>

OUTSOURCING DILEMMA

HEYWOOD B., wydawnictwo: FT/PH, 2002, wydanie I

cena netto: ~~195.00~~ Twoja cena 185,25 zł + 5% vat - dodaj do koszyka

Summary Outsourcing of some business functions pre-dates the technological revolution of the latter part of the 20th century. Nevertheless, 99 percent of outsourcing would not be logical or necessary if it were not for the constantly changing... >>>

FINANCIAL ACCOUNTING AN INTERNATIONAL INTRODUCTION

ALEXANDER D., NOBES C., wydawnictwo: FT/PH, 2004, wydanie II

cena netto: ~~250.00~~ Twoja cena 237,50 zł + 5% vat - dodaj do koszyka

This second edition of Financial Accounting provides a thorough introduction to the subject for undergraduate and MBA students worldwide. Written in the context of International Financial Reporting Standards (IFRS/IAS), this truly... >>>

BUSINESS TO BUSINESS MARKETING

FILL C., FILL K., wydawnictwo: FT/PH, 2004, wydanie I

cena netto: ~~210.00~~ Twoja cena 199,50 zł + 5% vat - dodaj do koszyka

Business to Business Marketing is written from a marketing management perspective and uniquely integrates key themes in this area. Not only focusing on the nature and characteristics of B2B communications, this book provides an important, though... >>>

EXECUTIVE CORPORATE FINANCE

ASAF S., wydawnictwo: FT/PH, 2004, wydanie I

cena netto: ~~220.00~~ Twoja cena 209,00 zł + 5% vat - dodaj do koszyka

If you need to know the answer to the question, "what are the latest corporate finance concepts and models currently being used by top corporations, to improve their business planning and execution, achieve superior returns, and manage... >>>

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