Księgarnia

PRACTICAL STRATEGY STRUCTURES TOOLS AND TECHNIQUES

COLE G., wydawnictwo: FT/PH, 2004, wydanie I

cena netto: ~~240.00~~ Twoja cena 228,00 zł + 5% vat - dodaj do koszyka

Practical Strategy is ideal for both practitioners and students of strategy and decision science. It offers coherent guidance to combat potentially diverse and complex strategic decisions. The book's uniqueness is its ability to approach a broad... >>>

RISE AND FALL OF STRATEGY PLANNING

MINTZBERG H., wydawnictwo: FT/PH, 2000, wydanie I

cena netto: ~~170.00~~ Twoja cena 161,50 zł + 5% vat - dodaj do koszyka

"My favourite management book of the last 25 years? No contest. The Rise & Fall of Strategic Planning by Henry Mintzberg." Tom Peters In this definitive and revealing history, Henry Mintzberg unmasks the process that has... >>>

ECONOMICS OF BUSINESS STRATEGY

LIPCZYNSKI J., WILSON J., wydawnictwo: FT/PH, 2004, wydanie I

cena netto: ~~210.00~~ Twoja cena 199,50 zł + 5% vat - dodaj do koszyka

This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial... >>>

ELECTRONIC MAERKETING THEORY AND PRACTICE

O'CONNOR J., GALVIN E., wydawnictwo: FT/PH, 2004, wydanie I

cena netto: ~~205.00~~ Twoja cena 194,75 zł + 5% vat - dodaj do koszyka

Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already... >>>

MANAGING COMPLEX MERGERS

MOROSINI P., STEGER U., wydawnictwo: FT/PH, 2004, wydanie I

cena netto: ~~230.00~~ Twoja cena 218,50 zł + 5% vat - dodaj do koszyka

Everybody knows that most mergers regularly fail to deliver the promised benefits, in fact many actually destroy value. This is especially so where there are complex clashes of corporate or national culture to take into account.... >>>

MARKETING IN PRACTICE CASE STUDIES DVD VOL.1

wydawnictwo: FT/PH, 2004, wydanie I

cena netto: ~~98.00~~ Twoja cena 93,10 zł + 5% vat - dodaj do koszyka

In association with The Decision Group, based in the Netherlands, Marketing in Practice Case Studies gives instructors and students the opportunity to listen and see real-world marketing directors and learn about the decisions they make that... >>>

MARKETING IN THE DIGITAL AGE

O'CONNOR J., GALVIN E., wydawnictwo: FT/PH, 2001, wydanie II

cena netto: ~~245.00~~ Twoja cena 232,75 zł + 5% vat - dodaj do koszyka

While a week may be a long time in politics, two years is an eternity in today's e-Business age. Since the first edition of this book was published in 1997 the growth of e-Business has been phenomenal and has impacted on all aspects of marketing.... >>>

SUCCESS IN YOUR PROJECT

WEAVER P., wydawnictwo: FT/PH, 2004, wydanie I

cena netto: ~~170.00~~ Twoja cena 161,50 zł + 5% vat - dodaj do koszyka

Final year projects are an important feature of most undergraduate and postgraduate degrees in the fields of Business Information Technology, Information Systems, Software Engineering and Business Computing. These projects usually involve... >>>

HUMAN RESOURCES MANAGEMENT A CONCISE ANALYSIS

MCKENNA E., BEECH N., wydawnictwo: FT/PH, 2002, wydanie I

cena netto: ~~210.00~~ Twoja cena 199,50 zł + 5% vat - dodaj do koszyka

Human Resource Management Brief Description This text is aimed primarily at MBA students, but is also ideal as a text for undergraduate and diploma courses in Human Resource Management taken as part of a business studies degree. Concise in... >>>

INTERNATIONAL ECONOMICS A EUROPEAN FOCUS

INGHAM B., wydawnictwo: FT/PH, 2004, wydanie I

cena netto: ~~240.00~~ Twoja cena 228,00 zł + 5% vat - dodaj do koszyka

The book is aimed at undergraduate students taking Level 2 or Level 3 courses in international economics. As well as students specialising in economics, the book is likely to be of interest to students on business studies,... >>>

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