Podręczniki Księgarnia

MARKETING MANAGEMENT: A CONTEMPORARY PERSPECTIVE

HOMBURG C. KUESTNER S. KROHMER H., wydawnictwo: MCGRAW-HILL, 2008, wydanie I

cena netto: ~~299.00~~ Twoja cena 284,05 zł + 5% vat - dodaj do koszyka

Marketing Management: A Contemporary Perspective provides a fresh new perspective on marketing from some of the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right... >>>

MARKETING MANAGEMENT WITH MYMARKETINGLAB GLOBAL EDITION

KOTLER P. KELLER K., wydawnictwo: PEARSON, 2011, wydanie XIV

cena netto: ~~460.50~~ Twoja cena 437,48 zł + 5% vat - dodaj do koszyka

For undergraduate and graduate courses in marketing management. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to ... >>>

MARKETING MANAGEMENT

MARSHALL G. JOHNSTON M., wydawnictwo: MCGRAW-HILL, 2009, wydanie I

cena netto: ~~299.00~~ Twoja cena 284,05 zł + 5% vat - dodaj do koszyka

Marketing Management 1/e effectively captures and communicates to students how marketing management is really practiced in the 21st century world of business. Charles Harwood Professor of Marketing and Strategy in the Crummer Graduate... >>>

MARKETING CONCEPTS & STRATEGIES

FERRELL O.C. DIBB S. SIMKIN L. PRIDE W.M., wydawnictwo: CENGAGE LEARNING, 2012, wydanie VI

cena netto: ~~355.74~~ Twoja cena 337,95 zł + 5% vat - dodaj do koszyka

Marketing Concepts & Strategies (with CourseMate & EBook Access Card) PART ONE - MARKETING DEFINED AND MARKETING IN CONTEXT Chapter 1 - The Marketing Concept Chapter 2 - Marketing Strategy and Understanding Competitors ... >>>

MARKETING COMMUNICATIONS A EUROPEAN PERSPECTIVE 4 TH EDITION

DEPELSMACKER P. GEUENS M. VAN DER BERGH J., wydawnictwo: PEARSON ED, 2010, wydanie I

cena netto: ~~325.71~~ Twoja cena 309,42 zł + 5% vat - dodaj do koszyka

Marketing Communications: A European Perspective provides an extensive overview of the key techniques and applications of marketing within a European context. The book covers all elements of the communications mix, including advertising, public... >>>

MANAGING THE CONSTRUCTION PROCESS

GOULD F., wydawnictwo: PEARSON, 2011, wydanie IV

cena netto: ~~428.00~~ Twoja cena 406,60 zł + 5% vat - dodaj do koszyka

Managing the Construction Process: Estimating, Scheduling, and Project Control, Fourth Edition, covers all areas of the Construction Management industry—with a balanced focus on both theory and practicality. Helping students gain a... >>>

MANAGING ORGANIZATIONAL BEHAVIOR

MOORHEAD G. GRIFFIN R., wydawnictwo: CENGAGE LEARNING, 2011, wydanie X

cena netto: ~~438.90~~ Twoja cena 416,96 zł + 5% vat - dodaj do koszyka

Prepare your students today to become strong, effective managers tomorrow with the powerful concepts and practical applications found in Moorhead/Griffin's "Managing Organizational Behavior, 10/e, International Edition". This reader... >>>

MANAGERIAL STATISTIC

KELLER G., wydawnictwo: CENGAGE LEARNING, 2011, wydanie I

cena netto: ~~359.00~~ Twoja cena 341,05 zł + 5% vat - dodaj do koszyka

This worldwide best-selling business statistics book teaches readers how to apply statistics to real business problems through the author's unique three-step approach to problem solving. Readers learn to identify the right technique by focusing... >>>

MANAGERIAL ACCOUNTING

WEYGANDT J.J. KIMMEL P.D. KIESO D.E., wydawnictwo: WILEY, 2012, wydanie VI

cena netto: ~~428.00~~ Twoja cena 406,60 zł + 5% vat - dodaj do koszyka

Weygandt, Managerial Accounting, 6th Edition gives students the tools they need to succeed, whether as accountants or in other career paths. The authors present the fundamental concepts of managerial accounting in an easy-to-understand fashion... >>>

MANAGEMENT: PRINCIPLES AND PRACTICES

GRIFFIN R., wydawnictwo: CENGAGE LEARNING, 2012, wydanie XI

cena netto: ~~355.00~~ Twoja cena 337,25 zł + 5% vat - dodaj do koszyka

Management: Principles and Practices Ricky W. Griffin serves as Distinguished Professor and Blocker Chair in Business at Texas A&M. He received his Ph.D. in organizational behavior from the University of Houston. He has served as editor... >>>

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