RIEZEBOS R., wydawnictwo:
FT/PH, 2003, wydanie I
cena netto: 230.00 Twoja cena 218,50 zł + 5% vat - dodaj do koszyka
Brand Management
A Theoretical and Practical Approach
Brief Description
Since the 1980s, brands and the management of brands have attracted an enormous amount of
interest. Companies became acutely aware of how their brand image could mean...
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