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książek: 13,
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HUNTINGTON S., wydawnictwo: FREE PRESS, 2004, wydanie I cena netto: 65.00 Twoja cena 61,75 zł + 5% vat - dodaj do koszyka In his seminal work The Clash of Civilizations and the Remaking of World Order, Samuel
Huntington argued provocatively and presciently that with the end of the cold war,
"civilizations" were replacing ideologies as the new fault lines in
... >>>
LEWIS J., wydawnictwo: FREE PRESS, 1999, wydanie I cena netto: 125.00 Twoja cena 118,75 zł + 5% vat - dodaj do koszyka Trusted Partners
Trust is the glue that holds
organizations together. More powerful than contracts or authority, trust enables partner
companies or groups within a company to achieve results that exceed the sum of the parts.
Without trust,... >>>
SHANK J., GOVINDARAJAN V., wydawnictwo: FREE PRESS, 1993, wydanie I cena netto: 180.00 Twoja cena 171,00 zł + 5% vat - dodaj do koszyka As often reported in Business
Week and Fortune, most large companies today concede that their cost systems
are desperately obsolete. In this eagerly awaited book, John Shank and Vijay Govindarajan,
nationally known experts on the strategic use of... >>>
HESKETT J., wydawnictwo: FREE PRESS, 1997, wydanie I cena netto: 145.00 Twoja cena 137,75 zł + 5% vat - dodaj do koszyka Why are a select few service firms better at what they do year in and year out
than their competitors? For most senior managers, the profusion of anecdotal
"service excellence" books fails to address this key question. In... >>>
AAKER D., wydawnictwo: FREE PRESS, 1991, wydanie I cena netto: 160.00 Twoja cena 152,00 zł + 5% vat - dodaj do koszyka Managing Brand Equity
Capitalizing on the value of
a brand name
The most important assets of
any business are intangible: its company name, brands, symbols, and slogans, and their
underlying associations, perceived quality, name awareness,... >>>KOLTIKOFF L, wydawnictwo: FREE PRESS, 1993, wydanie I cena netto: 90.00 Twoja cena 85,50 zł + 5% vat - dodaj do koszyka 
BERRY L., wydawnictwo: FREE PRESS, 1999, wydanie I cena netto: 124.00 Twoja cena 117,80 zł + 5% vat - dodaj do koszyka In a world where customers regard flawless products as a given, service is the key
differentiator between competitors in any field. This wise and inspiring book by Leonard
Berry, our leading service expert, moves far beyond his pioneering work in... >>>
RAPPAPORT A, wydawnictwo: FREE PRESS, 1998, wydanie II cena netto: 190.00 Twoja cena 180,50 zł + 5% vat - dodaj do koszyka The ultimate test of
corporate strategy, the only reliable measure, is whether it creates economic value for
shareholders. Now, in this substantially revised and updated edition of his 1986 business
classic, Creating Shareholder Value, Alfred... >>>
PORTER M., wydawnictwo: FREE PRESS, 1998, wydanie I cena netto: 120.00 Twoja cena 114,00 zł + 5% vat - dodaj do koszyka Competitive Strategy
Techniques for Analyzing
Industries and Competitiors
Now nearing its 60th printing
in English and translated into nineteen languages, Michael E. Porter's Competitive
Strategy has transformed the theory, practice, and... >>>
PORTER M., wydawnictwo: FREE PRESS, 2004, wydanie I cena netto: 135.00 Twoja cena 128,25 zł + 5% vat - dodaj do koszyka The Competitive Advantage
The essential complement to
the path-breaking book Competitive Strategy, Michael E. Porter's Competitive Advantage
explores the underpinnings of competitive advantage in the individual firm. With over 30
printings in... >>>książek: 13,
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