Księgarnia

PRACTICAL STRATEGY STRUCTURES TOOLS AND TECHNIQUES

COLE G., wydawnictwo: FT/PH, 2004, wydanie I

cena netto: ~~240.00~~ Twoja cena 228,00 zł + 5% vat - dodaj do koszyka

Practical Strategy is ideal for both practitioners and students of strategy and decision science. It offers coherent guidance to combat potentially diverse and complex strategic decisions. The book's uniqueness is its ability to approach a broad... >>>

PRINCIPLES OF DIRECT AND DATABASE MARKETING

TAPP A., wydawnictwo: FT/PH, 2000, wydanie II

cena netto: ~~195.00~~ Twoja cena 185,25 zł + 5% vat - dodaj do koszyka

Principles of Direct and Database Marketing This comprehensive text covers all aspects of direct and database marketing. It is still the most focused direct marketing text, marrying academic principles with the practicalities of the commercial world... >>>

PROJECT MANAGEMENT

MAYLOR H., wydawnictwo: FT/PH, 1999, wydanie II

cena netto: ~~246.00~~ Twoja cena 233,70 zł + 5% vat - dodaj do koszyka

Project Management 2nd Edition Harvey Maylor The first edition aimed to provide an accessible text on project management for students and a teachable text for lecturers. For the second edition, the author has significantly expanded and... >>>

PROJECT WORKOUT

BUTTRICK R., wydawnictwo: FT/PH, 2005, wydanie III

cena netto: ~~170.00~~ Twoja cena 161,50 zł + 5% vat - dodaj do koszyka

Robert Buttricks book is an invaluable, lucid and practical guide to a crucial area of management, which has been crying out for the treatment it receives in these pages Robert Heller Put yourself and your business through the Project Workout to... >>>

QUANTITATIVE METHODS FOR BUSINESS AND ECONOMICS

BURTON G., CARROL G., WALL S., wydawnictwo: FT/PH, 2002, wydanie II

cena netto: ~~190.00~~ Twoja cena 180,50 zł + 5% vat - dodaj do koszyka

Quantitative Methods for Business and Economics Brief Description Building on the strength of the first edition, Quantitative Methods for Business and Economics provides a simple introduction to the mathematical and statistical... >>>

QUESTION OF VALUE

BLACK A., wydawnictwo: FT/PH, 2004, wydanie I

cena netto: ~~305.00~~ Twoja cena 289,75 zł + 5% vat - dodaj do koszyka

There has been considerable growth in and maturing of ideas surrounding shareholder value, value-based management and financial reporting. Here, in a single source, experts from a variety of professional backgrounds come together to provide a... >>>

REAL OPTIONS

HOWELL S., STARK A., wydawnictwo: FT/PH, 2001, wydanie I

cena netto: ~~320.00~~ Twoja cena 304,00 zł + 5% vat - dodaj do koszyka

Real Options Evaluating Corporate Investment Opportunities in a Dynamic World Real option analysis is a development from the methods by which financial markets value an option on a stock or share. It helps us decide how much money we should... >>>

REALATIONSHIP MARKETING

EGAN J., wydawnictwo: FT/PH, 2001, wydanie 2001

cena netto: ~~185.00~~ Twoja cena 175,75 zł + 5% vat - dodaj do koszyka

Relationship Marketing Exploring relational strategies in marketing John Egan Relationship Marketing: Exploring relational strategies in marketing comprehensively examines relationships in marketing and how these influence modern... >>>

RELATIONSHIP MARKETING

EGAN J., wydawnictwo: FT/PH, 2004, wydanie II

cena netto: ~~340.00~~ Twoja cena 323,00 zł + 5% vat - dodaj do koszyka

Description "John Egan needs to be congratulated on producing a thoroughly engaging and lively written text that relates theory to practice. I am sure it will be appreciated by teachers of marketing, not just in the UK, but around the world... >>>

RETAILING AN INTRODUCTION

COX R., BRITTAIN P., wydawnictwo: FT/PH, 2004, wydanie V

cena netto: ~~140.00~~ Twoja cena 133,00 zł + 5% vat - dodaj do koszyka

Description Retailing: An Introduction, 5e provides a comprehensive introduction to all aspects of retailing and the fundamental elements of retail management and a retail organisation's activities so that the reader will have a solid platform... >>>

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