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THE AGE OF RESPONSIBILITY: CSR 2.0 AND THE NEW DNA OF BUSINESS


VISSER W. HOLLENDER J. (FOREWORD BY)

wydawnictwo: WILEY , rok wydania 2011, wydanie I

cena netto: 161.70 Twoja cena  153,62 zł + 5% vat - dodaj do koszyka

Wayne Visser's The Age of Responsibility elegantly and persuasively demonstrates the limits and failures of traditional CSR and also the kinds of reforms needed to create conditions for genuine corporate responsibility. Rich with insight, information and analyses, and highly readable for its excellent writing and poignant stories, the book is a crucial contribution to understanding where we are with CSR and what we need to do to move forward.”

Joel Bakan, author of The Corporation: The Pathological Pursuit of Profit and Power (book and documentary film)



Amongst the advocates of CSR as an innovative management approach, Wayne Visser is a well-known voice. This new book states more clearly than most why CSR should not be dismissed, but would benefit from some serious rethinking.

- Michael Blowfied, Senior Research Fellow at Smith School of Enterprise and the Environment, Oxford University and author of Corporate Responsibility


Table of Contents

List of boxes, cases, figures and tables.

Foreword (Jeffrey Hollender).

Acknowledgements.

About the author.

Part I: The call to responsibility.

1 Our ability to respond.

Part II: The ages and stages of CSR.

2 The age of greed.

3 The age of philanthropy.

4 The age of marketing.

5 The age of management.

6 The age of responsibility.

Part III: The principles of CSR 2.0.

7 The principle of creativity.

8 The principle of scalability.

9 The principle of responsiveness.

10 The principle of glocality.

11 The principle of circularity.

Part IV: Our ability to change.

12 The matrix of change.

13 Making a difference.

Bibliography.

Index.

Other books by Wayne Visser.


408 pages. Hardcover

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