COMMUNICATING IN BUSINESS INTERNATIONAL EDITION LOGAN J.P. KRIZAN A.C. MERRIR P. SCHNEITER WILLIAMS K. Księgarnia

The new, cutting-edge COMMUNICATING IN BUSINESS, 8e, International Edition helps take your communication skills to a higher level by combining up-to-date technology with stellar content to give you the foundations needed for success in business.

Reflecting today's e-inundated marketplace, this comprehensive text covers the basics for all forms of business communication, from letters to e-mail, business plans to presentations, listening skills to nonverbal messages, diversity to teamwork, visual aids to Web blogs, interpersonal communication to twitter, and everything in between.

Table of Contents

Part I: COMMUNICATION FUNDAMENTALS.

1. Business Communication Foundations.

2. Multicultural and Global Communication.

3. Technological, Legal, and Ethical Considerations.

Part II: EFFECTIVE COMMUNICATION DEVELOPMENT.

4. Principles of Business Communication.

5. Print and Electronic Messages.

Part III: CORRESPONDENCE APPLICATIONS.

6. Message Formats.

7. Positive, Neutral, and Social Business Messages.

8. Negative Messages.

9. Persuasive Messages.

Part IV: WRITTEN REPORT APPLICATIONS.

10. Business Research and Report Writing.

11. Proposals, Business Plans, and Special Reports.

12. Visual Aids.

Part V: ORAL AND NONVERBAL COMMUNICATION.

13. Interpersonal Communication and Teamwork.

14. Listening and Nonverbal Messages.

15. Oral Communication Essentials.

Part VI: EMPLOYMENT COMMUNICATION.

16. The Job Search and Resume.

17. Employment Communication and Interviewing.

736 pages, Paperback

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.