CASES IN CONTEMPORARY STRATEGY ANALYSIS GRANT R., NEUPERT K. Księgarnia

The new edition of this popular casebook considers current business theory in the context of real business situations. Specially-written cases illuminate key concepts and techniques in strategic management. Focuses on well-known companies from North America, Europe and Asia. New case on Eni S.p.A. and the World oil and gas industry. Updated cases include Laura Ashley Holdings PLC, DaimlerChrysler, the U.S. airline industry, Harley Davidson Inc., Wal-mart, Eurodisney, and the Virgin Group. Designed to accompany the best-selling text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2004).

Additional support is available at www.blackwellpublishing.com/grant. The website features Teaching Notes to accompany the case studies and, for a limited time, downloadable cases from the book.

Preface
Acknowledgments
1 Madonna: Robert M. Grant
2 Laura Ashley Holdings plc: The Battle for Survival: Robert M. Grant
3 The US Airline Industry in 2002: Robert M. Grant
4 Ford and the World Automobile Industry: Robert M. Grant
5 Wal-Mart Stores, Inc., March 2004: Robert M. Grant
6 Eastman Kodak: Meeting the Digital Challenge: Robert M. Grant
7 Organizational Restructuring within the Royal Dutch/Shell Group: Robert M. Grant
8 Harley-Davidson, Inc., February 2004: Robert M. Grant
9 On-line broking: Surviving the downturn at Merrill Lynch, Charles Schwab, and E*Trade: Anjali Bakhru and Ann Brown
10 EMI and the CT Scanner [A] and [B]: Christopher A. Bartlett
11 Rivalry in Video Games: Robert M. Grant
12 Eni S.p.A.: Building an International Oil Major: Robert M. Grant and Michael Ritter
13 Birds Eye and the UK Frozen Food Industry: Robert M. Grant
14 Euro Disney: From Dream to Nightmare, 1987-94: Robert M. Grant
15 Richard Branson and the Virgin Group of Companies in 2004: Robert M. Grant
16 General Electric: Life After Jack: Robert M. Grant
17 AES Corporation: Rewriting the Rules of Management: Robert M. Grant
Index

About the Authors

Robert M. Grant is Professor of Management at Georgetown University. He is also on the editorial boards of Strategic Management Journal and Strategy and Leadership. His business experience ranges from producing meat pies (Kraft Foods) and retreading tires (Firestone), to strategy consulting with American Express, Eni, and other companies. He is also the author of Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2005).

378 pages

Księgarnia nie działa. Nie odpowiadamy na pytania i nie realizujemy zamówien. Do odwolania !.

CASES IN CONTEMPORARY STRATEGY ANALYSIS

GRANT R., NEUPERT K.

Table of Contents

About the Authors