STRATEGY IN TRANSITION BETTIS R. Księgarnia

The bursting of the 'dotcom bubble' and the terrorist attacks of September 11, 2001, have brought into question received wisdom about strategy. This volume reviews the lessons to be learnt from these events, and proposes that, as a result, strategy in the twenty-first century will have to develop along new lines.

Comprising a series of outstanding contributions by experts in the field, the collection focuses on changes that are occurring in how strategy is viewed, formulated and analysed, and looks forward to the future of strategic management. It discusses the emergence of new modes of thinking, new models, and new processes, and lays foundations on which strategy can build in future.

Introduction to Strategy in Transition: Richard A. Bettis (Kenan-Flagler Business School, University of North Carolina)

1. Incumbent's Adaptation and Capability Building on the Internet: Empirical Tests of Innovativeness in the U.S. Banking Industry: Carmen Weigelt (The Fuqua School of Business, Duke University)

2. Competitive Advantage, knowledge assets and group-level effects: An empirical study of Global Investment Banking: Boris Durisin (Bocconi University, Italy); Georg von Krogh (university of St. Gallen, Switzerland)

3. Happy Kids and Mature Losers: Differentiating the Dominant Logics of Successful and Unsuccessful firms in Emerging Markets:
Krzysztof Obloj (Leon Kozminski Academy of Management and Entrepreneurship, Warsaw, Poland & School of Management, University of Warsaw, Poland); Michael G. Pratt (University of Illinois at Urbana-Champaign)

4. A Strategic Perspective on Capital Structure: The Implications of Trying to be an Innovator": Jonathan P. O'Brien (Krannert Graduate School of Management, Purdue University)

5. The Value of Managerial Learning in R&D: Paolo Boccardelli (Luiss Guido Carli University, Italy); Mats G. Magnusson (Chalmers University of Technology, Sweden); Alessandro Grandi (University of Bologna, Italy); Raffaele Oriani (University of Bologna, Italy)

6. The Paradox of Social Capital: Structural, Cognitive and Relational Dimensions: Linda F. Edelman (Bentley College, USA); Harry Scarbrough (Leicester University, UK); Michael Bresnen (Warwick Business School, University of Warwick, UK); Jacky Swann (Warwick Business School, University of Warwick, UK); Sue Newell (Bentley College, USA)

7. Strategic Innovation in Financial Services: Laura A. Costanzo (Leeds University Business School, University of Leeds)

8. The Role of Organizational Culture in the Corporate Branding Process at Silicon Valley Firms: Stanley J. Kowalczyk (San Francisco State University, USA)

9. Intangible Capital in Industrial Research: Effects of Network Position on Individual Inventive Productivity: Jukka-Pekka Salmenkaita (Nokia Research Center, Finland)

10. The Impact of Intangible Resources: How Organization Reputation and Employee Know-How affect Performance: Alice C. Stewart (Guilford College, USA); Henry Y. Zheng (The Ohio State University Graduate School, USA)

11. The Fall of a Silicon Valley icon: Was Apple really Betamax redux?: Joel West (San Jose State University, USA)

Index

About the Authors

Richard A. Bettis is Luther H. Hodges Distinguished Professor of Strategic Management in the Kenan-Flagler Business School at the University of North Carolina, Chapel Hill. Formerly a Product Development Engineer at General Motors, he is a leading academic, a consulting editor of the Academy of Management Review, and a member of the review boards of several leading management journals.

306 pages

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STRATEGY IN TRANSITION

BETTIS R.

Table of Contents

About the Authors