WEB BUSINESS ENGINEERING USING OFFICE ACTIVITIES TO DRIVE INTERNET ST FLOR N. Księgarnia

Web Business Engineering

As a Web development professional, you have significant knowledge of Internet and Web technologies, but what do you know about business strategy? You can produce a Web site that incorporates eye-catching graphics and sophisticated features, but does it truly serve your organization's needs?

Web Business Engineering is your bridge from technical understanding to business savvy. Web practitioners and entrepreneurs will learn to approach the Web as a technology that serves business needs, not a technology in search of a business need. This book shows you, step-by-step, how to identify those needs and then create a profitable Web site that truly adds value to the business.

The author presents a new methodology-Web Business Engineering-that combines business concepts with engineering-strength design and analysis techniques. He demonstrates how to use this methodology to analyze an organization's offline needs, determine where the Web opportunities lie, and create an effective online solution.

A large portion of the book is devoted to real-world case studies that demonstrate how Web Business Engineering benefits a wide variety of businesses in diverse industries-from a small hair salon to a large institution conducting a survey. Further case studies illustrate how to use Web Business Engineering to enhance existing Web sites for greater impact and profitability.

Both forward-looking and practical, Web Business Engineering can help all those in the business and technology communities identify and implement the real value-added opportunities of the Web.

Nick V. Flor is a Professor of Information Systems at Carnegie Mellon's Graduate School of Industrial Administration. On the vanguard of business/technology interaction, he was the first professor at a top-ranked graduate school to teach business uses of the Web. He is also a researcher, consultant to high-tech industries, and international lecturer on the topic. This book represents the culmination of more than four years of research, teaching, and consulting. He has a Ph.D. in Cognitive Science, an M.S. in Human-Computer Interaction, and a B.S. in Computer Science from the University of California, San Diego. He owns two highly profitable Web businesses-www.datingexpert.com and www.yesnomaybe.com-designed using the techniques in this book.

219 pages

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