ECONOMICS OF RETAILING AND DIDSTRIBUTION BETANCOURT R. Księgarnia

This book should become a standard reference in the field.... It combines rigorous modeling with sophisticated econometrics and includes telling examples to illustrate general principles. Dennis C. Mueller, University of Vienna, Austria

This book provides a uniform and coherent approach to the analysis of distribution systems in general and retail systems in particular. It develops the fundamentals of retail demand and supply, and demonstrates how the provision of distribution services is a principal determinant of economic outcomes in retail exchanges for both retailers and their customers, as well as for other agents such as suppliers and franchisors.

Table of Contents

Preface
1. Introduction

Part I: General Considerations
2. The Economic Function of Retail Organizations
3. Retail Demand
4. Retail Supply

Part II: Interactions between Retailers and Consumers
5. Multiproduct Retailing
6. Is Packaging Service Provision or Price Discrimination?
7. Retail Forms and the Provision of Distribution Services

Part III: Interactions between Retailers and Other Agents
8. Channel Issues
9. Franchises
10. Retailing of Services and Concluding Issues References
Index

Paperback
256 pages

Księgarnia nie działa. Nie odpowiadamy na pytania i nie realizujemy zamówien. Do odwolania !.