DRIVING GROWTH THROGH INNOVATION. HOW LEADING FIRMS ARE TRANSFORMING TUCKER R.B. Księgarnia

Only companies that can consistently bring imaginative, value-added new products, services and value propositions to market will survive and grow in a rapidly-changing economy. Yet, most companies today are frustrated by their inability to turn ideas into profitable realities. Their "innovation process" is almost an oxymoron. In reality it is ad hoc, piecemeal, seat-of-the-pants, and heavily reliant on happy accidents.

This is decidedly not the case at a small but rapidly-growing group of companies. In Driving Growth Through Innovation, acclaimed author and consultant Robert B. Tucker takes you behind the scenes inside 23 Innovation Vanguard Companies to benchmark how they have revamped their innovation approach for growth, profit and competitive advantage.

Driving Growth Through Innovation doesn't just describe their leading edge methods. It shows you, step-by-step, how to map out and implement your own 21st Century Innovation Blueprint that will enable you to win new customers, grow revenue, and sustain the momentum.

You will learn how to:

Design, implement an enterprise-wide innovation strategy in your company

Gain the edge by discovering and fulfilling unmet customer needs

Create a system to ensure that good ideas don't get lost-or show up in the hands of competitors

Discover product, process, and strategy ideas that have the potential to become breakthroughs

Sell ideas, internally and externally, and overcome obstacles to achieve success in the marketplace

Involve everyone in the idea-to-implementation process

Driving Growth Through Innovation is an excellent synthesis of innovation best practices. It's also an accessible primer for jump-starting innovation initiatives at workplaces where there are more ideas than actions.
Michael Schrage, Co-director, MIT Media Lab's eMarkets Initiative and author of Serious Play

I love this book! Driving Growth Through Innovation gives us a roadmap for total enterprise transformation. This book is destined to change how companies achieve growth in the 21st century.
Joyce Wycoff, Cofounder, InnovationNetwork

.... a very readable and enjoyable book. It will stimulate your creative juices.
Glen Nelson, MD, Vice Chairman of the Board, Medtronic Corporation

Table of Contents

21st Century Innovation

Leading Innovation

Creating the Culture

Empowering the Idea Management Process

Mining the Future

Fortifying the Idea Factory

Producing Powerful Products

Generating Growth Strategies

Selling New Ideas

242 pages

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