"In the spirit of
Christensen and with the urgency of Foster and Kaplan, Welborn and Kasten have dissected
one of the critical challenges facing business leadership in times of great uncertainty:
the collaborative imperative. Applying Ronald Coase's seminal work on transaction costs
to an economic environment increasingly characterized by Robert Metcalfe's theory of the
value of networks, they conclude: 'in times where uncertainty is the rule rather than
the exception, we must find ways to drive down the transaction cost of innovation.' This
creates a collaborative imperative that is both 'inexorably necessary and inherently
risky.' Realizing the opportunity and managing the attendant risk of collaboration is
the vital subject that comprises the body of this book. This is neither theoretician's
tome nor overwritten journalistic screed; The Jericho Principle is a serious analytical
contribution for the practitioner 'about implementing strategy, not creating it.'"
-Robert E. Kiernan III,
Chief Executive Officer, Resolution Capital Management
"The Internet crushes
barriers to communication, collaboration, and business execution. Firms and governments
that fail to master the new organizational and economic imperatives of business
collaboration will become carcasses along the trail. But how? Into this void comes The
Jericho Principle, a guidebook to help executives identify-and execute-dynamic
collaborations that make partnering an integral part of companies' strategy and
execution engines. With this guidebook in hand, executives can lead their firms without
fear into the collaboration den."
-Ted Schadler, Principal
Analyst, Forrester Research
"If you plan to lead an
organization into the next economic upswing, you must read The Jericho Principle. This
book clearly explains how and why business collaboration models that we have never seen
will change the competitive landscape for next generation corporations. Demands on these
new organizations to collaborate will be unprecedented as technologies enable previously
unseen flexibility in organization structure and business processes, and the demands of
customers and markets create previously unseen requirements for rapid innovation and a new
level of customer service. The Jericho Principle is wonderfully timed as it provides a
framework for thinking about business collaboration that goes well beyond the buzzwords
that are often used but rarely deliver real economic value. If you believe the next
generation of elite companies will be driven, and structured, to collaborate, The Jericho
Principle will provide a wonderful catalyst to accelerate your thinking about the drivers,
models, and benefits surrounding business collaboration."
-Brian Otis, Director of
Advanced Technology and Technology Directions & Standards, Swiss Reinsurance Company
"Every day, business
collaboration is emerging as a competitive necessity. As a result, every business leader
in the future will need to understand and leverage the value of different types of
collaboration. Today, people collaborate on an ad hoc basis. What is needed is an
understanding of how to make systematic and powerful the opportunities of collaboration.
The Jericho Principle provides that understanding. It focuses on how we can analyze and
understand collaborative opportunities, harness this competitive necessity, and achieve
real value through collaboration."
-David Sanders, Senior Vice
President, BearingPoint and Vice Chairman, Information Technology Association of America
"Success is all about
seeing the big picture. The ancient scholars looked to the sky, connecting the stars to
make sense of the world. Today, it's a bit more complicated. You need to connect the
dots among a myriad of converging global trends. Looking for a quick fix, many executives
turn to technology but all too often view it in isolation. You can network a company with
a common platform but cannot ignore the effects of customers, employees, business process,
politics, and the market. Hence, in the struggle to compete, business collaboration is now
all the rage. In this book, Welborn and Kasten connect trends with reality and give
practical advice to succeed in a dynamic global economy. They put real meaning to the
buzzwords, mapping a strategy on how to survive in a world where the dots keep
moving."
-Dominick Cavuoto,
President, Unisys Global Financial Services
Table of contents:
Foreword by Steve Ballmer.
Acknowledgment.
About the Authors.
Chapter 1. The Jericho
Principle: Using Collaboration to Break Down Organizational Walls.
Chapter 2. The Strategic
Value of Collaborative Ventures - Emerging Collaborative Models & Why Do We Care?
Chapter 3. Collaborative DNA:
Exploring the Dynamics of Effective Collaborations.
Chapter 4. As the Walls Come
tumbling Down - Emergent Organizational Implications.
Chapter 5. Business
Knowledge: Celebrating the 'Edge' & The Crux of Collaboration.
Chapter 6. Technology at the
Collaborative Edge.
Chapter 7. Collaborations as
Emergent Behaviors.
Notes.
Index.
276 PAGES
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