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KARAOKE CAPITALISM


RIDDERSTRALE J., NORDSTROM K.

wydawnictwo: FT/PH , rok wydania 2004, wydanie I

cena netto: 140.00 Twoja cena  133,00 zł + 5% vat - dodaj do koszyka


"If you loved Funky Business as much as I did, you'll love Karaoke Capitalism. Weird? Most certainly. Different? Most definitely. But, if you want to re-imagine your organization and your career it's a thought-provoking place to start."
Tom Peters

In the long-awaited follow-up to the best-selling Funky Business, Nordstrom & Ridderstrale take on the challenge of individuality and choice.

Whether we like it or not, we are citizens of a world dominated by markets. We are surrounded by market mania and live on a planet where money is meaning. In this world where markets rule, Karaoke Capitalism is a book about people, management for mankind, the individuals prepared to grasp the microphone and express themselves.

Karaoke Capitalism shows that expressing your individuality, being different, lies at the heart of the modern enterprise and modern life. We are all individuals now. The choices are ours. The music of chance has become the music of choice.

The riff of our times is the gloriously eclectic sound of individualism. The riff pulls us in improbable directions - Bollywood via the Buena Vista Social Club to Britney Spears. It is as individual as we are. After the collapse of communism, the rise and fall of dot-communism and the sometimes violent questioning of capitalism, the only ism left on earth is individualism.

Individualism means that more and more people throughout the world can shape their lives. Choice rules. Those with cash or competence have the freedom to know, go, do, and be whoever they want to be.

The world of Karaoke Capitalism is being shaped by the glorious trio of technology, institutions and values.

This trio is creating an abnormal society of extremes, a double economy of graft and grief, misery and opportunity. The winners are talented individuals and customers. Friction-free commerce is a shopper's paradise.

All this provides companies with formidable challenges. They are held hostage by competent individuals and under siege from demanding customers. To thrive, they must learn to master the art of capitalizing on competencies and customer creation.

Karaoke companies look different, feel differently and behave differently. They possess a seductive story, are diversified and decentralized, possess purpose, persistence and passion and are engaged in a constant process of dialog and discovery. Join the karaoke world or perish.

Praise for Funky Business

"Funky Business is the antidote to bland writing and bland thinking." Tom Peters

"It's the best un-businesslike business book I have ever read ....Funky Business is less of a business handbook and more of a religion. It should be treated like a chain letter - read it and pass it onto 10 other people." (or even better, tell 10 other people to buy it) . - Human Resources

"Funky Business is a better book than most novels but it is not for bedtime. It will jerk you out of your complacency and make you question your very existence. It will transform your brain." - Customer Management

"Funky Business is rigorously researched, witty and intelligent, and overflows with provocative ideas." Business Voice

"Funky Business - the groovy bible of modern business philosophy" - Red magazine


Features
Sequel to best-selling Funky Business Funky Business: sold 250,000 copies worldwide, in 25 languages Funky Business: sold 50,000 copies in our edition Funky Business: has been our best-selling FTPH book Funky Business: has been the only Pearson book to make the all-time Top 20 Business books ranking (Business Strategy Review survey of 3000 managers) Funky Business: is the only book in that Top 20 to have been written in the last 5 years.

FUNKY BIZNES
RIDDERSTRALE J. NORDSTROM K.

FUNKY BUSINESS TALENT MAKES CAPITAL DANCE
NORDSTROM K. RIDDERSTRALE J.


Table of Contents

PREFACE

ONE: INDIVIDUALS: ENDLESS SOLOS

There is endless individual choice. But choice costs. You can either pay in cash or competence.

TWO: TECHNOLOGIES: FREED BY ROBOTS

Technology creates opportunities and opens up possibilities for longer and richer lives. Technology frees us to be ourselves - but only if we have the cash or competence. Power is transferred from those who used to control information to those who control knowledge.

THREE: INSTITUTIONS: CHANGING THE RULES

The institutions of the past are being reshaped. Fragmentation and disappearing social capital require that we all become individual institutional innovators. Power is transferred from the rule-takers to the rule-breakers and rule -makers.

FOUR: VALUES: MATERIAL GIRLS AND BOYS

Meaning is no longer given - by church or state. Materialism rules! To move beyond the meaning of lite we have to create our own communities. Power is transferred from local citizens to global tribesmen and women.

FIVE: SOCIETY: THE AGE OF ABNORMALITY

Abnormal is the new normal. The bubble economy has given way to the double economy of graft and grief, misery and opportunity, making a living and having a life.

SIX: RESOURCES: TALENT TAKES OVER

Talented individuals are mobile monopolies with global passports. They control the key to competitiveness, the scarcest resource: competence.

SEVEN: COMPETITION: CUSTOMERS IN CHARGE

Friction-free commerce is a shopper's paradise. A profusion of markets, surplus supply, continuous commoditization plus inexpensive information = perfect competition.

EIGHT: MARKETS: CAPITALISM IS CRYING

Companies face a two-front war: held hostage by competent individuals and under siege by demandind customers. The number one characteristic of a well-functioning market economy is low average profitability. To thrive, organizations must learn to master the art of capitalizing on competencies and customer creation.

NINE: COMPANIES: KNOWLEDGE INC.

Organizations which maximize competence are organized in innovative ways to do things - everything - differently. Knowledge is everything.

TEN: PEOPLE: TALES AND TRANSFUSION

To attract talent you need a seductive story. Stars will not settle for XM (extra medium) when they can get XMe. Personalize or perish.

ELEVEN: PERSPECTIVE: DIVERSITY AND DECENTRALIZATION

In a world of abnormality, sameness sucks. Deviance is good. Recruit deviants and then set them free to create tomorrow.

TWELVE: PURPOSE: MAPS AND COMPASSES

Even deviants need to know who they are, where they are going and be given the incentive to get there.

THIRTEEN: PROCESS: THE DIALOG OF DISCOVERY

Creation is not a single voice in the darkness, but a conversation, a process of dialog and discovery.

FOURTEEN: PERSISTENCE: THE RULES OF CREATION

Beyond the quick fix lies continuous commitment to doing things differently. Experimentation requires persistence as much as imagination.

FIFTEEN: MONOPOLIES: THE HOLY GRAIL OF BUSINESS

From Picasso to Michael Jackson, temporary monopolies are karaoke heaven. Lie back and monopolize.

SIXTEEN: MODELS: RATIONAL INNOVATION

What do we want to do for the customer? What's your customer value proposition? Go forth and exploit the imperfection.

SEVENTEEN: MOODS: EMOTIONAL INNOVATION

In a world of mood swinging markets, understanding emotions may lie at the heart of economics.

EIGHTEEN: THE CHALLENGE: MANAGING MOODY MODELS

Leaders relate to others and themselves. Love them and lead them.

NINETEEN: BREAKING FREE FROM KARAOKE: MANAGEMENT FOR MANKIND

In the Viagra and Prozac world it seems we can choose or lose. But management for mankind requires that most elusive of talents: balance.

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