DICTIONARY OF MARKETING TERMS

IMBER J., TOFFER B.

wydawnictwo: BARRON'S , rok wydania 2000, wydanie III

cena netto: ~~50.00~~ Twoja cena 47,50 zł + 5% vat - dodaj do koszyka

Dictionary of Marketing Terms

More than 4,000 term and definitions cover customer marketing, e-commerce, advertising art, copy, production, radio and TV advertising, media analysis, retail, direct mail, relationship marketing, business-to-business promotion and much more.

Examples provide a working knowledge of the terms

Indispensable for small business owners, web marketers, managers, sale, marketing and production professionals, copywriters, direct mail professionals, business students, media analysts, art directors, and customers seeking an inside understanding of marketing.

600 pages

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