20/20 FORESIGHT COURTNEY H. Księgarnia

The book is built around a simple but powerful insight: The key to making better strategic choices in turbulent markets lies in understanding the level of uncertainty faced in a given situation. The author argues that most executives suffer from an all-or-nothing view of strategy in which future events are either certain or uncertain. Instead, 20/20 Foresight comes from learning to separate what can be known from what can't - and then using that residual uncertainty to tailor every aspect of the decision-making process.

Based on a large-scale review of the strategy problems faced by leading companies, Courtney provides a framework for diagnosing which of the four levels of uncertainty a specific business decision corresponds to. Then, he shows how this level of uncertainty defines the tools, frameworks and strategic planning processes the decision-maker should use when crafting answers to three key strategic questions: 1) Should one attempt to shape or adapt to uncertainty? 2) Make strategic commitments now or later? and 3) Follow a focused or diversified strategy? Applicable to businesses in every industry, this essential guide presents an integrated approach to building and sustaining winning strategies in a changing world.

Hardcover, 224 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.