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WEEKEND MBA FOR DUMMIES
PETTINGER R. , rok wydania 2007, wydanie I cena netto: 130.00 Twoja cena 123,50 zł + 5% vat - dodaj do koszyka Packed with info on today's hottest business trends
Boost your management skills and put yourself on the fast track to success
A graduate MBA programme gives you the business expertise you need for success. But what
if you don't have the time or money to take a full MBA course? That's where this friendly
guide comes in. Packed with UK and global examples of best practice in finance, marketing,
entrepreneurship, e-commerce, and other business school topics, it's just what you need to
turbocharge your career.
Motivate employees and build great teams
Understand financial fundamentals
Create effective marketing plans
Come out ahead in negotiations
Make the Internet work for you
Introduction.
Part I: The New World of Business and Management.
Chapter 1: Embracing Change.
Chapter 2: Information Technology and Competitive Advantage.
Chapter 3: Going Global.
Chapter 4: Strategic Planning: Looking into the Crystal Ball.
Part II: Leading and Managing in the New World.
Chapter 5: Managing Is Hard; Leading Is Even Harder.
Chapter 6: Carrots and Sticks: Motivation and Commitment.
Chapter 7: Hiring and Firing: Getting and Keeping the Best Employees.
Chapter 8: One for All and All for One: Teamwork and Employee Empowerment.
Chapter 9: Behaving Yourself: Ethics and Standards.
Part III: Money: What You Don’t Know Will Hurt You.
Chapter 10: Basic Economics.
Chapter 11: All You Ever Wanted to Know about Accounting.
Chapter 12: Making Sense of Financial Statements.
Chapter 13: Unravelling the Mysteries of Financial Planning and Analysis.
Chapter 14: It Takes Money to Make Money.
Chapter 15: Understanding Stocks and Shares.
Part IV: Marketing in the New World.
Chapter 16: You’re Nothing Without a Customer.
Chapter 17: Focusing Your Efforts: Marketing Planning.
Chapter 18: Looking at Advertising and Promotion.
Chapter 19: A Special Relationship: Selling.
Part V: The Last Pieces of the Jigsaw.
Chapter 20: Manufacturing and Distribution: Technology Makes the Difference.
Chapter 21:The Ins and Outs of Risk Management.
Chapter 22: Playing the Negotiation Game.
Part VI: The Part of Tens.
Chapter 23: Ten Mistakes Managers Make.
Chapter 24: Ten Creative Ways to Market Your Products and Services.
Chapter 25: Ten Best Free Business Resources.
Chapter 26: Ten Steps to Improve Your Cash Flow.
Chapter 27: Ten Best MBA Books.
Index.
424 pages, Paperback
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