The ninth edition introduces business professionals to basic economic
concepts, institutions, relationships, and terminology.
It has been updated with the most current qualitative data. Over 20 new
applications have been added that help them connect economics to real-world experiences.
They’ll gain insight into green economics and how business and the environment are
related. Critical Thinking Cases are presented at the end of the chapter to show how
concepts are applied. Up for Debate sections also examine the different sides of current
economic issues. These updates prepare business professionals to apply their economic
knowledge in the field.
Table of Contents
PART 1: INTRODUCTION TO ECONOMICS.
CHAPTER 1: INTRODUCTION TO ECONOMICS.
CHAPTER 2: ECONOMIC DECISION MAKING AND ECONOMIC SYSTEMS.
CHAPTER 3: DEMAND, SUPPLY, AND PRICE DETERMINATION.
PART 2: THE MACROECONOMY.
CHAPTER 4: GOALS AND PROBLEMS OF THE MACROECONOMY: EMPLOYMENT, PRICES, AND PRODUCTION.
CHAPTER 5: FOUNDATIONS OF THE MACROECONOMY.
CHAPTER 6: THE ROLE OF GOVERNMENT IN THE MACROECONOMY.
CHAPTER 7: MONEY, FINANCIAL INSTITUTIONS, AND THE FEDERAL RESERVE.
CHAPTER 8: MONEY CREATION, MONETARY THEORY, AND MONETARY POLICY.
CHAPTER 9: MACROECONOMIC VIEWPOINTS AND MODELS.
PART 3: THE MICROECONOMY.
CHAPTER 10: HOUSEHOLDS AND BUSINESSES: AN OVERVIEW.
CHAPTER 11: BENEFITS, COSTS, AND MAXIMIZATION.
CHAPTER 12: PRODUCTION AND THE COSTS OF PRODUCTION.
CHAPTER 13: COMPETITION AND MARKET STRUCTURES.
CHAPTER 14: GOVERNMENT AND THE MARKETS.
CHAPTER 15: LABOR MARKETS, UNIONS, AND THE DISTRIBUTION OF INCOME.
PART 4: THE INTERNATIONAL ECONOMY.
CHAPTER 16: INTERNATIONAL TRADE.
CHAPTER 17: INTERNATIONAL FINANCE.
536 pages, Paperback