|
RESEARCH METHODS FOR BUSINESS STUDENTS
SAUNDERS M., LEWIS P., THORNHILL A. wydawnictwo: PEARSON , rok wydania 2002, wydanie III cena netto: 240.00 Twoja cena 228,00 zł + 5% vat - dodaj do koszyka Description
- This revised and fully-updated edition continues to provide students with the knowledge,
understanding and necessary skills to complete a piece of business research. The content
is academically rigorous with an engaging and accessible style. Written as a self-study
guide, the reader is taken step-by-step through the research process, while numerous
worked examples, real-life case studies and student activities bring to life the realities
of undertaking business research.
Research Methods for Business Students is suitable for final year undergraduate and
masters students.
Contents
1 The Nature of Business and Management Research
and Structure of this Book
2 Formulating and Clarifying the Research Topic
3 Critically Reviewing the Literature
4 Deciding on the Research Approach and Choosing a Research Strategy
5 Negotiating Access and Research Ethics
6 Selecting Samples
7 Using Secondary Data
8 Collecting Primary Data Through Observation
9 Collecting Primary Data Using Semi-Structured and In-Depth Interviews
10 Collecting Primary Data Using Questionnaires
11 Analysing Quantitative Data
12 Analysing Qualitative Data
13 Writing and Presenting Your Project Report
528 pages Paperback
Księgarnia nie działa. Nie odpowiadamy na pytania i nie realizujemy zamówien. Do odwolania !.
|
