BRAND GAP

NEUMEIER M.

wydawnictwo: PEARSON , rok wydania 2005, wydanie II

cena netto: ~~110.00~~ Twoja cena 104,50 zł + 5% vat - dodaj do koszyka

All the secrets to creating a brand identity that resonates across every aspect of a business - including its Web site and overall strategy!

With clients like Kodak, Sun, and Procter and Gamble, author Marty Neumeier is one of today's most well-known and respected authorities on the topic of branding.

Quick, easy approach and a wealth of case studies give readers a crash course in the difference between good and bad branding.

Tons of tips and real-world advice plus a new branding dictionary help readers turn brand strategy into brand design and execution.

Marty Neumeier is president of Neutron, a San Francisco firm that specializes in helping companies integrate their brands. He is also the author of A DICTIONARY OF BRAND, a simplified glossary that allows brand-builders to more easily collaborate across disciplines.

Paperback, 208 pages

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