Księgarnia

SMART BUSINESS METRICS

PHELPS B., wydawnictwo: FT/PH, 2004, wydanie I

cena netto: ~~145.00~~ Twoja cena 137,75 zł + 5% vat - dodaj do koszyka

A CEO receives a full bonus in a year when the share price fell by 70%. Why? Because the remuneration committee say he has 'met all his operating targets'. Have the right operating targets been set? If you are going to manage by numbers, make... >>>

EUROPEAN INTEGRATION

PELKMANS J., wydawnictwo: FT/PH, 2001, wydanie II

cena netto: ~~212.00~~ Twoja cena 201,40 zł + 5% vat - dodaj do koszyka

European Integration Methods and Economic Analysis 2nd Edition Professor Jacques Pelkmans Written by one of Europe's leading analysts of the EU, European Integration uniquely combines economic analysis with a detailed knowledge of the... >>>

CRITICAL THINKING

PAUL R., ELDER L., wydawnictwo: FT/PH, 2002, wydanie I

cena netto: ~~249.75~~ Twoja cena 237,26 zł + 5% vat - dodaj do koszyka

Critical Thinking Get smarter - in every part of your life. - Practical skills for thinking more clearly - and making more effective decisions - Thinking strategically: using effective thinking to achieve your goals and enhance your life ... >>>

NEW LAWS OF THE STOCK MARKET JUNGLE

PANZNER M., wydawnictwo: FT/PH, 2005, wydanie I

cena netto: ~~150.00~~ Twoja cena 142,50 zł + 5% vat - dodaj do koszyka

In recent years, the stock market has undergone revolutionary change at virtually every level: new players, new technologies, new information flows, and new macroeconomic conditions. These changes are radically impacting investors, whether they... >>>

CUSTOMER SHARE MARKETING

OSENTON T., wydawnictwo: FT/PH, 2002, wydanie I

cena netto: ~~160.00~~ Twoja cena 152,00 zł + 5% vat - dodaj do koszyka

Customer Share Marketing: How the World's Great Marketers Unlock Profits from Customer Loyalty Tom Osenton Summary A one-percent increase in customer share is equal to a five-percent increase in market share. Hitting the market share... >>>

RISK MANAGEMENT IN EMERGING MARKETS

OLSSON C., wydawnictwo: FT/PH, 2002, wydanie I

cena netto: ~~260.00~~ Twoja cena 247,00 zł + 5% vat - dodaj do koszyka

Risk management in emerging markets Understanding risk in emerging markets is a critical success factor for management today. Risk management is about controlled decision making rather than risk avoidance. Balancing risk and reward is ... >>>

ELECTRONIC MAERKETING THEORY AND PRACTICE

O'CONNOR J., GALVIN E., wydawnictwo: FT/PH, 2004, wydanie I

cena netto: ~~205.00~~ Twoja cena 194,75 zł + 5% vat - dodaj do koszyka

Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already... >>>

MARKETING IN THE DIGITAL AGE

O'CONNOR J., GALVIN E., wydawnictwo: FT/PH, 2001, wydanie II

cena netto: ~~245.00~~ Twoja cena 232,75 zł + 5% vat - dodaj do koszyka

While a week may be a long time in politics, two years is an eternity in today's e-Business age. Since the first edition of this book was published in 1997 the growth of e-Business has been phenomenal and has impacted on all aspects of marketing.... >>>

TAXATION THEORY AND PRACTICE

NIGHTINGALE K., wydawnictwo: FT/PH, 2002, wydanie IV

cena netto: ~~290.00~~ Twoja cena 275,50 zł + 5% vat - dodaj do koszyka

Taxation Theory and Practice Updated for 2001-2002 Brief Description Taxation: Theory and Practice is a core introductory text, providing broad coverage of personal and corporate taxation in the UK, from both a theoretical and a practical... >>>

THE PROJECT MANAGER MASTERING THE ART OF DELIVERY 2ND EDITION

NEWTON R., wydawnictwo: FT/PH, 2009, wydanie II

cena netto: ~~190.00~~ Twoja cena 180,50 zł + 5% vat - dodaj do koszyka

Successful project management is ultimately about effective communication, and more broadly, effective people management. Most books, however, deal largely with process - the mechanical, methodological side, and play down the human side. The... >>>

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