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książek: 197, strona 14 z 20
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ECONOMICS OF BUSINESS STRATEGY


LIPCZYNSKI J., WILSON J., wydawnictwo: FT/PH, 2004, wydanie I

cena netto: 210.00 Twoja cena  199,50 zł + 5% vat - dodaj do koszyka

This new textbook examines how industry environment and business strategies determine company performance. It provides an introduction to the economics of business strategy, introducing key concepts drawn from microeconomics, industrial... >>>

ELECTRONIC MAERKETING THEORY AND PRACTICE


O'CONNOR J., GALVIN E., wydawnictwo: FT/PH, 2004, wydanie I

cena netto: 205.00 Twoja cena  194,75 zł + 5% vat - dodaj do koszyka

Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already... >>>

MANAGING COMPLEX MERGERS


MOROSINI P., STEGER U., wydawnictwo: FT/PH, 2004, wydanie I

cena netto: 230.00 Twoja cena  218,50 zł + 5% vat - dodaj do koszyka

Everybody knows that most mergers regularly fail to deliver the promised benefits, in fact many actually destroy value. This is especially so where there are complex clashes of corporate or national culture to take into account.... >>>

MARKETING IN PRACTICE CASE STUDIES DVD VOL.1


wydawnictwo: FT/PH, 2004, wydanie I

cena netto: 98.00 Twoja cena  93,10 zł + 5% vat - dodaj do koszyka

In association with The Decision Group, based in the Netherlands, Marketing in Practice Case Studies gives instructors and students the opportunity to listen and see real-world marketing directors and learn about the decisions they make that... >>>

MARKETING IN THE DIGITAL AGE


O'CONNOR J., GALVIN E., wydawnictwo: FT/PH, 2001, wydanie II

cena netto: 245.00 Twoja cena  232,75 zł + 5% vat - dodaj do koszyka

While a week may be a long time in politics, two years is an eternity in today's e-Business age. Since the first edition of this book was published in 1997 the growth of e-Business has been phenomenal and has impacted on all aspects of marketing.... >>>

SUCCESS IN YOUR PROJECT


WEAVER P., wydawnictwo: FT/PH, 2004, wydanie I

cena netto: 170.00 Twoja cena  161,50 zł + 5% vat - dodaj do koszyka

Final year projects are an important feature of most undergraduate and postgraduate degrees in the fields of Business Information Technology, Information Systems, Software Engineering and Business Computing. These projects usually involve... >>>

HUMAN RESOURCES MANAGEMENT A CONCISE ANALYSIS


MCKENNA E., BEECH N., wydawnictwo: FT/PH, 2002, wydanie I

cena netto: 210.00 Twoja cena  199,50 zł + 5% vat - dodaj do koszyka

Human Resource Management Brief Description This text is aimed primarily at MBA students, but is also ideal as a text for undergraduate and diploma courses in Human Resource Management taken as part of a business studies degree. Concise in... >>>

SUPPLY CHAIN REDESIGN


HANDFIELD R., NICHLS E., wydawnictwo: FT/PH, 2002, wydanie I

cena netto: 223.00 Twoja cena  211,85 zł + 5% vat - dodaj do koszyka

Supply Chain Redesign: Transforming Supply Chains into Integrated Value Systems Appropriate for courses in logistics, supply/value chains, or contemporary strategies for seeking competitive advantage. In recent years, enterprises have... >>>

FRANCHISING PATHWAY TO WEALTH CREATION


SPINELLI S., ROSENBERG R., wydawnictwo: FT/PH, 2004, wydanie I

cena netto: 155.00 Twoja cena  147,25 zł + 5% vat - dodaj do koszyka

"Franchising: Pathway to Wealth Creation" is franchising as true entrepreneurship, for every potential franchisor and franchisee ready to generate large-scale wealth. Authors include the entrepreneur who built the world's largest system... >>>

INSIDE ARTHUR ANDERSEN


SQUIRES S., SMITH C., wydawnictwo: FT/PH, 2003, wydanie I

cena netto: 165.00 Twoja cena  156,75 zł + 5% vat - dodaj do koszyka

The fall of the house of Andersen: insights into the business culture and the reasons for its decline. A remarkable view from the inside: written by four former in-house organizational experts. Culture in crisis: beyond ... >>>

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