Księgarnia

FINANCIAL TIMES CORPORATE STRATEGY CASEBOOK

WICKHAM P., wydawnictwo: FT/PH, 2000, wydanie I

cena netto: ~~165.00~~ Twoja cena 156,75 zł + 5% vat - dodaj do koszyka

Financial Times Corporate Strategy Casebook The managers of modern businesses are presented with ever-growing challenges. Increasingly complex organisational processes as well as structures must be managed if value is to be delivered to... >>>

MARKETING RESEARCH PROCESS

WRIGHT L., CRIMP M., wydawnictwo: FT/PH, 2000, wydanie I

cena netto: ~~230.00~~ Twoja cena 218,50 zł + 5% vat - dodaj do koszyka

The Marketing Research Process Len Tiu Wright & Margaret Crimp The Marketing Research Process is an invaluable introduction to marketing research. The authors and leading market research practitioners have achieved a textbook that... >>>

CAPTURING CUSTOMERS'HEARTS

CLEGG B., wydawnictwo: FT/PH, 2000, wydanie I

cena netto: ~~185.00~~ Twoja cena 175,75 zł + 5% vat - dodaj do koszyka

Capturing customer's hearts leave the competition to chase their pockets Customer service has been a crucial focus for at least 15 years now. Does this mean that we can put our feet up, say 'we've done the customer' and move onto the next big... >>>

RULES OF THE GAME BUSINESS:A PLAYER'S GUIDE

BRADY C., BRADY T., wydawnictwo: FT/PH, 2001, wydanie I

cena netto: ~~140.00~~ Twoja cena 133,00 zł + 5% vat - dodaj do koszyka

Rules of the game business: a players guide Understanding the generic principles which underpin the business game Is a major competitive advantage -this book provides that advantage. Charlie Whelan, broadcaster and former spin doctor to... >>>

WEIGHTLESS WEALTH FIND YOUR REAL VALUE IN A FUTURE

ANDRIESSEN D., wydawnictwo: FT/PH, 2001, wydanie I

cena netto: ~~205.00~~ Twoja cena 194,75 zł + 5% vat - dodaj do koszyka

Weightless Wealth find your real value in a future of intangible assets Andriessen and Tissen have highlighted that developing and maintaining a competitive advantage in today's marketplace does not only require superior knowledge of... >>>

CASES IN MANAGEMENT ACCOUNTING

GROOT T., LUKKA K., wydawnictwo: FT/PH, 2000, wydanie I

cena netto: ~~250.00~~ Twoja cena 237,50 zł + 5% vat - dodaj do koszyka

Cases in Management Accounting Accounting courses increasingly aim to give students a flavour of management accounting as it relates to the business world. Case studies based on existing organizations are an excellent way to introduce students... >>>

ORGANIZATIONAL CHANGE AND DEVELOPMENT

HAMLIN B., KEEP J., wydawnictwo: FT/PH, 2001, wydanie I

cena netto: ~~200.00~~ Twoja cena 190,00 zł + 5% vat - dodaj do koszyka

ORGANIZATIONAL CHANGE AND DEVELOPMENT A Reflective Guide for Managers, Trainers and Developers BOB HAMLIN JANE KEEP KEN ASH Written jointly by practitioners and academics, the book will provide the theoretical underpinnings behind ... >>>

BRAND STORM

MURRAY W., wydawnictwo: FT/PH, 2001, wydanie I

cena netto: ~~145.00~~ Twoja cena 137,75 zł + 5% vat - dodaj do koszyka

Brand Storm A Tale of passion, betrayal, and revenge "Engaging, provocative, stimulating, encouraging, amusing. Brand Storm has created a new genre In business thinking and perhaps, even more importantly, style of communication."... >>>

THE BUSINESS OF HEDGING

STEPHENS J., wydawnictwo: FT/PH, 2001, wydanie I

cena netto: ~~225.00~~ Twoja cena 213,75 zł + 5% vat - dodaj do koszyka

The business of hedging sound risk management without the rocket-science Rocket-science is not a prerequisite of hedging. You don' even need a trading or financial background to be able to learn how to put the principles into good practice.... >>>

PRINCIPLES OF DIRECT AND DATABASE MARKETING

TAPP A., wydawnictwo: FT/PH, 2000, wydanie II

cena netto: ~~195.00~~ Twoja cena 185,25 zł + 5% vat - dodaj do koszyka

Principles of Direct and Database Marketing This comprehensive text covers all aspects of direct and database marketing. It is still the most focused direct marketing text, marrying academic principles with the practicalities of the commercial world... >>>

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