Księgarnia

MASTERING FINANCE LINKED SWAPS

WALKER G., wydawnictwo: FT/PH, 2003, wydanie I

cena netto: ~~410.00~~ Twoja cena 389,50 zł + 5% vat - dodaj do koszyka

It is rare today that a project lender, property development financier, PFI banker, MBO debt provider or securitisation investor does not insist on its borrower taking out some form of interest rate and/or cross-currency hedging.... >>>

MARKETING RESEARCH PROCESS

WRIGHT L., CRIMP M., wydawnictwo: FT/PH, 2000, wydanie I

cena netto: ~~230.00~~ Twoja cena 218,50 zł + 5% vat - dodaj do koszyka

The Marketing Research Process Len Tiu Wright & Margaret Crimp The Marketing Research Process is an invaluable introduction to marketing research. The authors and leading market research practitioners have achieved a textbook that... >>>

MARKETING RESEARCH AN INTENATIONAL APPROACH

SMITH M.,HOLLENSEN S., wydawnictwo: FT/PH, 2006, wydanie I

cena netto: ~~250.00~~ Twoja cena 237,50 zł + 5% vat - dodaj do koszyka

Marketing Research: An International Approach is a comprehensive text written with the decision-maker in mind. It is written from the perspective of the firm conducting marketing research in the national and international markets irrespective of... >>>

MARKETING RESEARCH AN APPLIED APPROACH

MALHOTRA N., BRIKS D., wydawnictwo: FT/PH, 2006, wydanie II

cena netto: ~~305.00~~ Twoja cena 289,75 zł + 5% vat - dodaj do koszyka

This 3rd edition of Marketing Research: An Applied Approach forms a comprehensive, authoritative and thoroughly European introduction to applied marketing research and covers both quantitative and qualitative techniques in depth. Marketing... >>>

MARKETING IN THE DIGITAL AGE

O'CONNOR J., GALVIN E., wydawnictwo: FT/PH, 2001, wydanie II

cena netto: ~~245.00~~ Twoja cena 232,75 zł + 5% vat - dodaj do koszyka

While a week may be a long time in politics, two years is an eternity in today's e-Business age. Since the first edition of this book was published in 1997 the growth of e-Business has been phenomenal and has impacted on all aspects of marketing.... >>>

MARKETING IN PRACTICE CASE STUDIES DVD VOL.1

wydawnictwo: FT/PH, 2004, wydanie I

cena netto: ~~98.00~~ Twoja cena 93,10 zł + 5% vat - dodaj do koszyka

In association with The Decision Group, based in the Netherlands, Marketing in Practice Case Studies gives instructors and students the opportunity to listen and see real-world marketing directors and learn about the decisions they make that... >>>

MARKETING IN AMERICA

KLEIN C., wydawnictwo: FT/PH BRIEF, 2001, wydanie I

cena netto: ~~585.00~~ Twoja cena 555,75 zł + 5% vat - dodaj do koszyka

Marketing to America How non-US companies can profit by selling in the USA Charles Klein Marketing to America is the first step by step guide for companies interested in selling non-American products in the United States. This unique... >>>

MARKETING AND THE BOTTOM LINE

AMBLER T., wydawnictwo: FT/PH, 2004, wydanie II

cena netto: ~~160.00~~ Twoja cena 152,00 zł + 5% vat - dodaj do koszyka

"The subject is critically important and Ambler's ideas are provocative." Philip Kotler Marketing isn't special, it isn't different, it isn't impossible to measure. It's an investment. Unless you can measure its impact, you're wasting... >>>

MANAGING VALUES AND BELIEFS IN ORGANIZATIONS

MCEWAN T., wydawnictwo: FT/PH, 2001, wydanie I

cena netto: ~~160.00~~ Twoja cena 152,00 zł + 5% vat - dodaj do koszyka

Values and Beliefs in Organisations Modules at the advanced undergraduate, postgraduate and MBA level in Business Ethics, Corporate Social Responsibility and Corporate Governance. A comprehensive textbook for undergraduate modules and... >>>

MANAGING RISK IN ALTERNATIVE INVESTMENT STRATEGIES

JAEGER L., wydawnictwo: FT/PH, 2002, wydanie I

cena netto: ~~280.00~~ Twoja cena 266,00 zł + 5% vat - dodaj do koszyka

Managing Risk in Alternative Investment Strategies Successful Investing in Hedge Funds and Managed Futures Lars Jaeger In Detail The widespread interest in hedge funds and managed futures can be attributed to the attractive risk-reward ... >>>

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